Top 5 Beauty Retail Apps on Android in Brazil - Q3 2024

During the third quarter of 2024, the top beauty retail apps on the Android platform in Brazil showed varied performance trends, as highlighted by data from Sensor Tower.

O Boticário saw a dynamic trend in weekly downloads, starting at around 86.9K in early July and peaking at 141.5K in mid-August. By the end of September, downloads settled at approximately 95.2K. Active users for the app began at over 2.7M, climbed to a peak of 4M in mid-August, and ended the quarter at about 2.9M.

Natura: Perfumes e Cosméticos maintained a relatively stable download range, beginning the quarter with 46.4K and reaching a high of 51.9K in early September. Active users fluctuated slightly, starting at 412.6K and ending at 405K.

Época Cosméticos & Perfumaria experienced modest growth in downloads, from 23.6K in early July to 28.5K by the end of September. Active users showed a gradual increase from 113K to 118K over the quarter.

Avon began with 18.5K downloads, with a peak at 25K in late September. Active users increased steadily from 90.2K to 116.5K, indicating a growing user base.

Finally, Beleza na Web: Cosméticos showed a varied download pattern, starting at 23.6K, dipping to 17.3K in late August, and rising again to 22.9K by the end of September. Active users decreased slightly from 124.8K to 112.2K throughout the quarter.

For more detailed insights and comprehensive data analysis, visit Sensor Tower's platform.